In 2015, more than 2 children (below 5 years) died every minute in India (UNICEF). As per the WHO, 45% of the under-5 child deaths occur during the first 28 days after the baby’s birth. More than 50 percent of the under-5 child deaths can be prevented or treated with access to simple, affordable interventions. Lack of knowledge about practices to be followed during pregnancy and infant care has been a silent killer.

The first 1000 days of a child’s life (i.e., from conception of pregnancy till the baby reaches 2 years of age) not only impacts child survival but also physical & mental development for it’s entire life. It also affects the child’s educational ability and life-time economic productivity, closely determining whether s/he is able to break out of the dangerous cycle of ill-health and poverty.

We educate mothers & communities on key practices in a participatory approach to bring necessary behavioural change. We use technology (low-cost android tablets & apps) towards robust monitoring & evaluation, and for effective scale-up.

Our ultimate objective is to reduce child mortality & promote healthy childhood by bridging knowledge gaps and changing practices related to the crucial period or the first 1000 days.


Why are we doing what we are doing?

While working as PMRDFs (Prime Minister’s Rural Development Fellows) in remote, uncharted, most underdeveloped regions of our country, each of us had deeply disturbing experiences.