In 2015, more than 2 children (below 5 years) died every minute in India (UNICEF). As per the WHO, 45% of the under-5 child deaths occur during the first 28 days after the baby’s birth. More than 50 percent of the under-5 child deaths can be prevented or treated with access to simple, affordable interventions. Lack of knowledge about practices to be followed during pregnancy and infant care has been a silent killer.

The first 1000 days of a child’s life (i.e., from conception of pregnancy till the baby reaches 2 years of age) not only impacts child survival but also physical & mental development for it’s entire life. It also affects the child’s educational ability and life-time economic productivity, closely determining whether s/he is able to break out of the dangerous cycle of ill-health and poverty.

We educate mothers & communities on key practices in a participatory approach to bring necessary behavioural change. We use technology (low-cost android tablets & apps) towards robust monitoring & evaluation, and for effective scale-up.

Our ultimate objective is to reduce child mortality & promote healthy childhood by bridging knowledge gaps and changing practices related to the crucial period or the first 1000 days.